Legal
UGC Creator Agreement
Last updated: 24th June 2026
This is the standard agreement for all UGC creators working with Lets Discover. It is made between DSCVR IT Limited, trading as “Lets Discover” (“we”, “us”, “our”), and you, the creator (“you”).
The commercial terms for each campaign (fees, bonuses, cadence and deadlines) are set out separately in that campaign’s Campaign Brief, because they change from one campaign to the next. By taking part in a campaign, you agree to the terms set out below.
1. What this Agreement covers
- 1.1. This Agreement sets out the standard terms on which you produce and post short-form video content ("Content" or "Videos") featuring the Lets Discover app and its "Drops" feature.
- 1.2. Work is organised into campaigns. For each campaign you take part in, we will issue a Campaign Brief setting out the deliverables, content requirements, fees, bonuses, cadence, deadlines and any campaign-specific terms. Each Campaign Brief is governed by, and forms part of, this Agreement. If a Campaign Brief conflicts with this Agreement, the Campaign Brief governs for that campaign only.
- 1.3. Taking part in any campaign is by invitation and is non-exclusive on our side. We are not obliged to offer you any minimum amount of work.
2. Your status
- 2.1. You are an independent, self-employed contractor. Nothing in this Agreement, any Campaign Brief, or the working relationship creates a contract of employment, worker status, partnership, joint venture, or agency between us.
- 2.2. You are solely responsible for your own income tax, National Insurance contributions, and VAT, and for registering with HMRC where required. You will indemnify us against any such liabilities (and related penalties or interest) that we are required to pay as a result of your status.
- 2.3. Any fees stated in a Campaign Brief are the total amount payable to you. You are responsible for any VAT you are liable to account for; fees are not increased to cover it.
- 2.4. You are free to provide services to others, subject to clause 8 (Exclusivity).
3. Your obligations
- 3.1. Production. You will create and post Videos as set out in each Campaign Brief.
- 3.2. Content requirements. Each Video must meet the content requirements in the relevant Campaign Brief. As standard, this means the Video genuinely and honestly features the Lets Discover app and the Drops feature (including testing it with a real reel), and reflects your own authentic experience. We do not provide scripts; the words and creative are your own.
- 3.3. Quality and brand safety. Each Video must be clear and watchable and must not contain anything unlawful, defamatory, hateful, discriminatory, sexually explicit, or otherwise harmful to the reputation of Lets Discover.
- 3.4. Keep it live (minimum 6 months). You will keep each Video live and publicly available on your own profile(s) for a minimum of 6 months from posting. If a Video is removed, made private, or taken down before the end of that period, we may adjust or offset your next payment as set out in the relevant Campaign Brief (or recover the amount if no further payment is due), except where removal is required by law or by the platform.
- 3.5. Tracking. You agree that we may track the performance and attribution of each Video independently, including through our analytics and attribution provider (currently Airbridge) and platform insights, and you will use any tracking links, tags or parameters we reasonably provide.
- 3.6. Disclosure and advertising law. It is your choice whether to label Content as an ad or paid partnership. You are responsible for complying with all applicable laws, regulations and platform rules that apply to you (including the UK CAP Code and ASA/CMA guidance), and you will indemnify us against losses arising from your own non-compliance.
- 3.7. Lawful, original content. You warrant that you have all rights necessary to create and post each Video and to grant the licence in clause 6, and that the Content does not infringe any third party's intellectual property, privacy, or other rights. Where a Video features other identifiable people or private premises, you are responsible for obtaining any necessary permissions.
4. Approval
- 4.1. A Video is "approved" when it (a) meets the content requirements and quality and brand-safety standards above and in the Campaign Brief, and (b) is live on Instagram. Approval is not to be unreasonably withheld; our aim is to accept genuine, good-faith Videos, not to reject them.
- 4.2. Where a Video does not meet requirements, we will tell you within 48 hours of it being posted, so it can be corrected.
5. Payment
- 5.1. All fees, bonuses, caps, payment timing and related terms are set out in the applicable Campaign Brief and are not part of this Agreement, so that they can vary by campaign.
- 5.2. Clauses 2.2 to 2.3 (tax and VAT) and clause 3.4 (adjustment for early removal) apply to all payments under any Campaign Brief.
6. Intellectual property and licence
- 6.1. Ownership. Unless the relevant Campaign Brief states otherwise, you own your account(s) and the Content you create, and nothing in this Agreement transfers ownership of the Content to us.
- 6.2. No paid advertising. Unless the relevant Campaign Brief states otherwise, we will not use your Videos as, or in, paid advertising.
- 6.3. Showcase licence. You grant Lets Discover a non-exclusive, royalty-free, worldwide licence to feature, reproduce, display and link to the Videos (and stills or short excerpts from them) on the Lets Discover website and our own owned marketing channels (for example our social accounts, stories and newsletters), crediting you. This licence does not permit paid promotion of the Videos.
- 6.4. Term of licence. The licence in clause 6.3 continues for Videos created during the term and survives termination of this Agreement. We will remove a featured Video from our channels within 30 days of a reasonable written request from you.
- 6.5. No obligation to use. We are not obliged to use, feature or keep using any Video.
- 6.6. Brand licence to you. We grant you a limited, revocable licence to use the Lets Discover name and logo solely as needed to create the Content during the term, following any brand guidelines we provide.
7. Brand safety and conduct
- 7.1. We may ask you to remove or amend any Content that breaches this Agreement, and may decline to feature any Content.
- 7.2. You will not do anything that brings, or is reasonably likely to bring, Lets Discover into disrepute.
8. Exclusivity (competing services)
- 8.1. During the term, and for 45 days after your last post about Lets Discover, you will not create content for, or actively promote, any competing discovery app or food/place-map or recommendation service.
- 8.2. "Competing service" means any consumer app or service whose main purpose is helping people discover, save or map places to eat, drink or visit. This does not prevent you from posting your own ordinary, unpaid lifestyle content.
9. Confidentiality
- 9.1. You will keep confidential all non-public information about Lets Discover, including fees and Campaign Briefs, unreleased features, the product roadmap, and the existence and terms of this arrangement, and will not disclose it without our consent.
10. Data protection
- 10.1. Each party will comply with applicable data protection law (including UK GDPR). We will handle your personal data in line with our privacy policy at letsdiscover.app/legal.
11. Warranties, indemnity and liability
- 11.1. Each party warrants it has the right to enter into this Agreement.
- 11.2. You give the warranties in clauses 3.6 to 3.7 and will indemnify us against losses, claims and costs arising from your breach of them.
- 11.3. Nothing in this Agreement limits liability for death or personal injury caused by negligence, fraud, or anything else that cannot be limited by law.
- 11.4. Subject to clause 11.3, each party's total liability arising under or in connection with this Agreement is limited to the total fees paid to you under the relevant Campaign Brief in the 12 months before the claim. Neither party is liable for indirect or consequential loss.
12. Term and termination
- 12.1. This Agreement starts on the date you first accept a Campaign Brief and continues until terminated.
- 12.2. Either party may terminate for convenience on 30 days' written notice. We may terminate immediately if you materially breach this Agreement (including clauses 3.3, 3.4, 7 or 8) or do something that damages our reputation.
- 12.3. On termination: (a) any campaign already underway will be completed or wound down as agreed; (b) approved fees properly due for work already delivered remain payable under the relevant Campaign Brief; and (c) clauses 2, 3.4, 6, 8, 9, 10, 11 and 13 survive.
13. General
- 13.1. Entire agreement. This Agreement and the Campaign Briefs are the entire agreement between us and supersede any prior discussions.
- 13.2. Variation. Any variation must be in writing and signed by both parties (a Campaign Brief issued and accepted in the usual way counts as agreed in writing).
- 13.3. Assignment. You may not assign or subcontract without our written consent. We may assign to a group company or successor.
- 13.4. No waiver / severability. A failure to enforce a term is not a waiver. If any term is unenforceable, the rest continues in force.
- 13.5. Third parties. No one other than the parties has any rights under this Agreement under the Contracts (Rights of Third Parties) Act 1999.
- 13.6. Dispute resolution. The parties will first try to resolve any dispute in good faith and, if needed, through mediation, before referring it to the exclusive jurisdiction of the courts of England and Wales.
- 13.7. Governing law. This Agreement is governed by the law of England and Wales.
By taking part in a Lets Discover campaign and submitting your content, you agree to these terms. For a signed copy of this agreement or if you have any questions, please contact us at hello@letsdiscover.app.