We built this because the problem drove us mad.

The problem we're solving

Social media is full of people telling you where to eat in London. TikTok creators, Instagram food bloggers, local guides with years of neighbourhood knowledge. They've done the work. They've eaten there, filmed it, and shared it with their audience.

But that content lives in an algorithm. It appears once, gets buried, and the person who saved it never actually goes. The recommendation exists. The trust exists. The booking never happens.

Lets Discover closes that loop. We take everything a creator has ever recommended, put it on a single interactive map, and attach a booking button to every venue. Followers go from a video they watched six months ago to a confirmed reservation in thirty seconds.

I have always loved exploring new places. Walking tours in particular. I went on my first one in London in 2009 and have since done them in cities from Berlin to Budapest, Lisbon to Hong Kong, Beijing and beyond. Time and time again, though, I found myself facing the same frustration: discovering truly unique, interesting, or historically significant places wasn't as easy as it should be, especially when so many of them were showing up in my Instagram feed.

The moment it crystallised was in Istanbul. I had seen multiple videos of restaurants and historical sites on Instagram before I arrived, but when I got there, I couldn't find any of them again. I hadn't saved them properly. I spent a frustrating amount of time searching random keywords trying to resurface the same videos. I thought: there has to be a better way.

My first idea was simple: build maps of the best places in each city and sell them. The problem was obvious quickly. I was no one anyone would buy maps from. So I pivoted, and realised I should be making maps for creators who already had an audience. The same people whose videos I was watching. The same people whose recommendations I wanted to visit.

“How influential is an influencer?”

A question from a friend that changed the direction of the company.

That question, combined with conversations with creators and potential users, surfaced three things I hadn't fully seen before:

• 1

  Fans of creators find it hard to visit their recommendations. If they don't save or track them, they generally never end up going.

• 2

  Creators have no idea how many bookings they are actually sending to the venues they promote.

• 3

  Discovery creators are generally not represented by agencies or managers, so there's no infrastructure supporting them.

That was the moment the idea stopped being a maps product and became a platform. A dedicated app that builds a sustainable, measurable relationship between creators, the venues they promote, and their fans.

Read the full article on LinkedIn